Omi: Search at Scale
Programmatic SEO and web design, engineered for scale without compromising quality.
100 > 1800
Daily Clicks
339k
Clicks Generated
~$500k
Equivalent Paid Cost
Programmatic SEO and web design, engineered for scale without compromising quality.
100 > 1800
Daily Clicks
339k
Clicks Generated
~$500k
Equivalent Paid Cost
AI-Powered Wearable Productivity Device
Omi is an AI-driven wearable device that hangs like a necklace and acts as a personal assistant by capturing, transcribing, and summarizing conversations, meetings, and voice interactions — essentially becoming a second brain that turns spoken thoughts into searchable notes, action items, and insights.
Challenge
When Omi was preparing to scale its product presence and reach its audience organically, the team faced several barriers:
A competitive, emerging category with fragmented search interest
Low visibility for key queries around wearable AI, productivity AI, and voice devices
Significant opportunity missed in organic rankings despite growing awareness
Paid acquisition was costly and noisy for long-term brand building
The goal was not just to increase traffic, but to establish Omi as a recognized reference in search for AI wearables and voice-driven productivity, driving measurable business value through search presence — not just paid spending.
Solution
Rather than chasing obvious keywords, the approach focused on meeting the right audience earlier — using search to build awareness, trust, and long-term business value.
Search coverage was built around topics and guides aligned with the audience’s broader interests, including hardware, devices, and smart-home–related queries that naturally attracted high-intent users.
By targeting adjacent problem spaces and informational needs, the system surfaced the product to users who were already primed to care — without relying on explicit product discovery terms.
Pages were generated through a structured, repeatable system, allowing coverage to expand efficiently across related topics while maintaining consistency and relevance.
100 > 1800
Daily Clicks
339k
Clicks Generated
56%
of Total Traffic
~$500k
Equivalent Paid Cost
28-33x
Traffic Value ROI
Organic search evolved into a primary discovery channel for Omi, capturing demand across adjacent, high-affinity audiences rather than relying solely on direct product queries.
By expanding visibility into topics relevant to developers, hardware enthusiasts, and smart-home users, search helped introduce the product to audiences already aligned with its value — turning organic traffic into a scalable awareness and adoption layer.
As organic visibility grew, search also strengthened Omi’s overall growth profile by establishing an owned acquisition channel, reinforcing long-term scalability — factors that improve business resilience and support stronger fundraising and acquisition positioning.
SEO investment: $15–18K
Process
Instead of focusing only on direct product searches, we expanded visibility across topics the target audience already cared about — like hardware, smart devices, and developer tools.
Programmatic SEO helped turn those recurring interests into scalable search coverage, allowing the product to appear naturally during research and discovery, not just when someone was ready to buy.
01
Find the Right Audience
Identify which groups are most likely to care about the product, such as developers, hardware enthusiasts, and smart-device users.
02
Understand What They Search For
Research common questions, problems, and topics those audiences explore to guide scalable content coverage.
03
Expand Visibility Across Related Topics
Create and launch pages across connected subjects to reach users earlier in their research and discovery process.
04
Build Long-Term Organic Discovery
As visibility grows, search becomes a steady discovery channel that supports long-term reach.
A short call to walk through your goals and outline how a scalable SEO system could drive visibility and growth for your business.
