200% Clicks Growth in first 3 months
HopHR: Capturing Hiring Demand
Programmatic SEO and web design, engineered for scale without compromising quality.
3 > 90
Daily Clicks
12k
Clicks Generated
~$100k
Equivalent Paid Cost
200% Clicks Growth in first 3 months
Programmatic SEO and web design, engineered for scale without compromising quality.
3 > 90
Daily Clicks
12k
Clicks Generated
~$100k
Equivalent Paid Cost
Pre-Vetted Software, GenAI, ML & Data Science Talent Network
HopHR connects companies with pre-vetted software engineers, AI specialists, data scientists, and technical professionals.
Their platform helps businesses hire qualified talent faster by providing direct access to engineers across multiple specialties and locations.
Challenge
Despite strong demand for AI and engineering talent, HopHR had minimal visibility in search.
Key limitations included:
Almost no presence in role-specific hiring queries
No scalable coverage across locations
Heavy reliance on outbound acquisition
Missed inbound demand from companies actively searching to hire
The objective was to build a scalable inbound channel capable of consistently attracting hiring demand through search.
Solution
The approach focused on aligning search coverage with how companies actually look for technical talent.
Pages were built around hiring intent for specific roles, including AI engineers, ML specialists, and data scientists.
Location-based pages captured demand across cities and states, allowing HopHR to appear where hiring decisions happen.
A structured page system enabled thousands of pages to launch efficiently, expanding visibility without increasing operational overhead.
200%
Clicks Growth in first 3 months
3 > 90
Daily Clicks
12k
Clicks Generated
99%
of Total Traffic
~$100k
Equivalent Paid Cost
3.7x
Traffic Value ROI
Meaningful traction appeared within the first three months, validating the system and establishing search as a reliable acquisition channel.
As coverage expanded, visibility continued to grow across roles and locations, allowing HopHR to capture hiring demand directly from search.
Organic search evolved into a scalable inbound channel — attracting companies actively looking to hire without relying on continuous paid acquisition.
SEO investment: $27k
Process
The system was designed around how companies search when hiring technical talent.
Programmatic SEO translated repeatable hiring patterns into scalable search coverage, allowing HopHR to appear across roles and locations efficiently.
01
Identify Hiring Patterns
Map roles, specialties, and locations companies actively search when hiring technical talent.
02
Build Scalable Page Structure
Create templates supporting consistent expansion across hiring roles and geographic markets.
03
Launch at Scale
Deploy thousands of pages aligned with real hiring demand.
04
Establish Organic Acquisition Channel
As visibility grows, search becomes a steady inbound acquisition source.
A short call to walk through your goals and outline how a scalable SEO system could drive visibility and growth for your business.
